A program of information and media relations
A complete union communications program has two primary facets:
- To keep the entire membership as informed as possible about important developments and events; and,
- To convey to the public and to state and national lawmakers the positions and opinions of the organization on all issues which affect it and its members.
Internal communications enhance teamwork, help stimulate ideas and provide the vehicles by which ideas are shared and refined. Media relations give members a voice in speaking to the thousands of individuals whose tax money pays public servants. Such communications also augment the efforts of both legislative liaisons and the union leadership in bringing organizational influence to reality.